millionaireME

Hardy's partnership with millionaireME began when one of our long-time clients had a new business idea and wanted our help making it happen. As a financial planner, he had a ton of experience helping people with their finances. But he wanted to do more to help young people achieve financial freedom. So he created the millionaireME app, which makes saving easy and accessible. millionaireME was designed to help members of the X, Y and Z generations become after-tax millionaires in retirement, even if they haven’t yet started saving. Hardy was tasked with helping build this fintech branding and designing the app’s user interface.

Scope

Brand Exploration
Brand Identity
Subaru Wrap
App Interface Design
Pitch Deck
Web Design

awards

Result

millionaireME is ready to present to potential investors with an identity and user interface that says “we are ready to do this.”

Challenge

There is a lot of competition in the fintech space. As a small, up-and-coming player we knew millionaireME had to look as polished as the large, established brands.

goal

Strategize and design a brand identity for the app and create branded presentation materials that would attract potential investors.

approach

Develop a brand identity that is approachable, communicating high value not high price, then create a user interface that brings that value to life.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

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