You can have the best brand in the world, but if you do nothing to maintain it, it will deteriorate over time. Working with our branding agency to develop management tools, accountability resources, goal-setting exercises, monthly and annual check-ins and customer and employee surveys, will help you stay accountable to your brand. Just like a house, if you don’t keep it up, it will crumble around you.
The goal of brand accountability staying accountable with the help of a marketing agency is to maintain and strengthen the connection between your internal business operations and the external customer experiences. The BOS sets you up for success by teaching you how to manage your brand from the inside to consistently build your reputation.
Grab these key steps to staying accountable to your brand.
The Brand Operating System was created to help set our clients up for success after brand launch. It is a series of strategic alignment sessions led by a Certified Brand Strategist with actionable takeaways for internal teams. It includes a customized manual that gives you the tools to intentionally build your brand reputation.
As professionals who believe in the power of branding to grow business, we are constantly seeking knowledge and training that will help us to be better partners for our clients. Our Certified Brand Strategists have undergone hours of instruction from industry leaders to gain certification and knowledge. We also tested our brand process on ourselves during our rebrand from Armstrong Marketing Solutions to Hardy Brands. The knowledge gained by doing so strengthened how we partners with clients as their branding agency.
Some key indicators that it’s time for BOS is when you’re getting negative reviews, have high employee turnover or don’t feel like employees are really living out the brand.
“I came to Hardy Brands seeking branding for a unique restaurant concept. The aim was to distinguish ourselves from existing establishments by executing on specific standards and ideas and conveying a feeling of excellence. Hardy rose to the occasion and through its unique and thorough process delivered exactly what I was looking for. Communication was excellent, we never felt out of the loop or (were) unaware of the next step. The entire team made us feel valued and most importantly, heard. I would recommend Hardy without equivocation and have myself already begun the next project with this talented group of individuals.”
Brand strategy lays the foundation of your brand and the plan to help you build your reputation and achieve your goals.
Brand identity is a visual representation of what your brand stands for. It’s also an easy way for people to recognize you.
Brand awareness introduces people to your brand, often through marketing, web design, advertising and other creative services provided by our Montana branding agency.