You can have the best brand in the world, but if you do nothing to maintain it, it will deteriorate over time. Using management tools, accountability resources, goal-setting exercises, monthly and annual check-ins and customer and employee surveys, we’ll help you stay accountable to your brand. Just like a house, if you don’t keep it up, it will crumble around you.
The goal of brand accountability is to maintain and strengthen the connection between your internal business operations and the external customer experiences. The BOS sets you up for success by teaching you how to manage your brand from the inside to consistently build your reputation.
The Brand Operating System was created to help set our clients up for success after brand launch. It is a series of strategic alignment sessions led by a Certified Brand Strategist with actionable takeaways for internal teams. It includes a customized manual that gives you the tools to intentionally build your brand reputation.
As professionals who believe in the power of branding to grow business, we are constantly seeking knowledge and training that will help us to be better partners for our clients. Our Certified Brand Strategists have undergone hours of instruction from industry leaders to gain certification and knowledge. Investing in our people and own brand is something we take seriously because we know it will help us to be better partners for our clients.
Some key indicators that it’s time for BOS is when you’re getting negative reviews, have high employee turnover or don’t feel like employees are really living out the brand.
“I came to Hardy seeking branding for a unique restaurant concept. The aim was to distinguish ourselves from existing establishments by executing on specific standards and ideas and conveying a feeling of excellence. Hardy rose to the occasion and through its unique and thorough process delivered exactly what I was looking for. Communication was excellent, we never felt out of the loop or (were) unaware of the next step. The entire team made us feel valued and most importantly, heard. I would recommend Hardy without equivocation and have myself already begun the next project with this talented group of individuals.”
The foundation of your brand and the plan to help you build your reputation and achieve your goals.
A visual representation of what your brand stands for. It’s also an easy way for people to recognize you.
How people are introduced to your brand, often through marketing, advertising and other creative services.