When it comes to building a brand, there are four key areas that, when they work together, empower you to own your brand, build strong bonds with your customers and crush business goals. Think of your brand as a building. Brand strategy is its foundation. Brand identity is how it is designed. Brand awareness is the construction. Brand accountability is the upkeep that keeps your building strong and functional. Partnering with the Hardy Brands design agency is your first step toward building a home for your business.
Brand strategy is a plan for making customers fall in love with your business. It is the foundation of all decisions you will make in the future. It is the game plan for how you are going to build the brand you want or create the structure you’re imagining. Brand strategy includes:
Brand identity is a designed system that communicates your strategy through visuals and works to get you noticed. Like the plans of a building, design choices are made based on the type of structure you are creating. Brand identity can include:
Brand awareness is all about making your brand strategy and brand identity come to life in your customers mind. This can be accomplished through various channels. Combine branding and interior design, web design, advertising, and social media. Do anything you can to introduce your customer to the brand or invite them experience it.
To ensure your brand stays strong and functions properly, you need the tools and framework to stay accountable. Just like a building needs to be maintained and your brand needs planned upkeep. Occasionally, you might also need a remodel. (Want rebranding examples? View what we've created for our clients as both Armstrong Marketing and Hardy Brands.) Brand accountability can include:
Like our work, the Hardy Brands branding & design agency team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.
As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.