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Gather your gear.

All eyes on you

Brand Identity

People should be able to easily recognize your brand. A truly successful brand identity will accomplish this. It will also communicate your values and beliefs so that people have a clear understanding of what your brand is all about. This will help steer and solidify that gut feeling people have about the brand.

A strong brand identity, which can include logo design, colors, fonts and much more, is always informed by brand strategy. Brand strategy lays the groundwork for brand identity to ensure that you stick out in the right way.

Collaborate and find solutions

Brand identity is always fed by strategy.

Drawing from strategy and utilizing graphic design, we create identity solutions that align with your brand. These are extendable, technically sound and, most importantly, collaborative. We want you to 100% own and embrace your brand strategy and brand identity.

not just a logo

We build systems that
build your brand.

In branding, consistency is king. Being consistent in your communications strengthens your brand and solidifies it in people’s minds. Our branding and marketing agency builds systems and guidelines that make it easy for you to consistently build your brand each and every day.

Strong systems set expectations,
communicate value and build trust

Strong systems are rooted in strategy

A unique brand identity helps people identify your brand and differentiate you from your competition. A successful, branded identity is a complete system that will set you up for success. The graphic design side of our business includes everything you likely think of with brand identity (logo design, colors, fonts, etc.). It can also include illustration styles, textures and effects, materials and finishes, and anything that makes sense for your brand. All of the identity pieces work together. This makes it easy for people to recognize your brand, describe you and recommend you to others, in turn helping reach your goals.  

Elements of Brand Identity with Hardy Brands

Identity packing list
Tagline & Messaging
Voice & Tone
Interior Design
Texture & Effects
Materials & Finishes
Photo & Video Style

Here are some real-life examples from clients we’ve worked with:

Shine Dental

Shine Dental

Goods & Services
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Goods & Services
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Security Title Company

Security Title Company

Goods & Services
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Read enough?

Reach out. We can grab a coffee and chat, or just talk on the phone, whichever you prefer.

Ready to spice up your brand with a branding agency?  
Here are the other ingredients you will need.

Brand strategy

Brand strategy lays the foundation of your brand and the plan to help you build your reputation and achieve your goals.


Brand Execution introduces people to your brand, often through marketing, web design, advertising and other creative services.