The Riverhouse

The Riverhouse is a place where Big Sky locals and visitors alike are welcomed with a warm smile, a cold drink and a hearty helping of the best BBQ in Montana. Formerly known as The Gallatin Riverhouse Grill, they already had a successful restaurant model.  Their team wanted to elevate their event venue to the same level of success. They came to Hardy in search of visual cohesion across both sides of the business.

Hardy helped determined a plan of action centered around owning the vibe and atmosphere that restaurant patrons already loved. We extended that same feeling into a brand strategy that worked for both the restaurant and the event venue. A new website was created to communicate everything The Riverhouse offers. It also serves as a useful tool for booking events and catering.

A beautiful view of the Gallatin River, lip-smacking Texas-style BBQ and a laid-back, no fuss setting provided the groundwork for a brand that better matches the experience.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Photography
Copywriting
Website Design + Development
Menu Design

awards

Result

A refreshed brand that more accurately matches The Riverhouse experience and provides internal guidance on how to maintain the brand as the business evolves.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

While The Riverhouse restaurant had a clearly defined atmosphere and successful structure, the events side of the business did not mirror that.

goal

Create brand cohesion between a successful, well-known restaurant and their lesser-known events venue.

approach

Visuals that amplify the essence of The Riverhouse; a bold but warm color palette, gritty Western-style typography and photography championing the delicious food.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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