Bacchus Historic Pub

The Bacchus Pub is a Bozeman staple. It closed in 2017 and remained shuttered for a few years. Before it reopened, we worked with the new owners to refine the brand and eliminate any confusion about its heritage (Bacchus was the name of the Roman god of agriculture, wine and fertility) and move it back toward its German pub roots. Through visuals, like an updated German stein logo and usage of the German blackletter type, we infused the pub’s heritage back into the Bacchus brand.

If you spent time at the Bacchus in the past, you’ll notice interior updates. The ceiling has been painted to lighten up the space and make it more welcoming. We worked with the Bacchus team to provide furnishing, lighting and layout recommendations, as well as new sidewalk and entryway signage.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Interior Branding/Design
Signage
Menus Design

awards

Result

A timeless and fitting brand that reflects the rich history of the establishment, creating a warm and welcoming gathering place that can grow with the community.

Challenge

Overcome a cluttered and ambiguous identity that had been muddied through years of inconsistent ownership.

goal

To revitalize a historic Bozeman establishment by giving its appearance a refresh and highlighting its German heritage.

approach

We embraced the pub’s roots and amplified its German traditions, coupling them with a more contemporary and inviting aesthetic.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

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