Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

One Valley

ONE VALLEY COMMUNITY FOUNDATION

Formerly Bozeman Area Community Foundation, this nonprofit organization came to Hardy seeking branding and marketing tools to better tell their story and explain the work they do in the Gallatin Valley. This group of collaborative leaders takes a proactive approach to address the community’s needs. But they needed help executing their vision.

Early on, it was clear that a name change was needed. The previous name, Bozeman Area Community Foundation, no longer fit. As the community foundation that serves the entire Gallatin Valley and assesses needs in its many individual communities, the foundation needed a name that communicated that as well as united these communities around their shared goals.

The name change was the first in a number of strategic updates we crafted for the foundation to help it accomplish its goals and communicate its mission and vision.

The name One Valley Community Foundation speaks to the organization being a resource and uniting force for the greater Gallatin Valley. Paired with the tagline “Because strong, vibrant communities don’t happen by accident,” we were able to craft impactful and authentic messaging that would carry through in all communications. A new website was developed. And, when confronted with the unexpected COVID-19 pandemic, we assisted in the organization’s response efforts then helped to launch the new brand.

One Valley now has a completely rejuvenated brand strategy and identity, a new website and other brand assets that will carry the organization into the future as a community leader.

Scope

Brand Strategy
Logo Design
Identity
Web
Messaging
Naming
Photography
Business Set
Marketing Collateral
Survey

Location

Bozeman, Montana

awards

Result

One Valley Community Foundation now has a clear vision and strategy and the tools to connect and communicate with its audience.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

A name that did not communicate the organization’s reach, along with the challenge of standing out in a community flooded with nonprofits.

goal

To help One Valley clearly communicate its broad impact and role in the community, as well as its vision for the Gallatin Valley.

approach

Capture the vibrancy of the organization, using energetic colors, bold sans serifs and warm and welcoming community-based imagery.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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