Formerly Bozeman Area Community Foundation, this nonprofit organization came to Hardy seeking branding and marketing tools to better tell their story and explain the work they do in the Gallatin Valley. This group of collaborative leaders takes a proactive approach to address the community’s needs. But they needed help executing their vision.
Early on, it was clear that a name change was needed. The previous name, Bozeman Area Community Foundation, no longer fit. As the community foundation that serves the entire Gallatin Valley and assesses needs in its many individual communities, the foundation needed a name that communicated that as well as united these communities around their shared goals.
The name change was the first in a number of strategic updates we crafted for the foundation to help it accomplish its goals and communicate its mission and vision.
The name One Valley Community Foundation speaks to the organization being a resource and uniting force for the greater Gallatin Valley. Paired with the tagline “Because strong, vibrant communities don’t happen by accident,” we were able to craft impactful and authentic messaging that would carry through in all communications. A new website was developed. And, when confronted with the unexpected COVID-19 pandemic, we assisted in the organization’s response efforts then helped to launch the new brand.
One Valley now has a completely rejuvenated brand strategy and identity, a new website and other brand assets that will carry the organization into the future as a community leader.
One Valley Community Foundation now has a clear vision and strategy and the tools to connect and communicate with its audience.
A name that did not communicate the organization’s reach, along with the challenge of standing out in a community flooded with nonprofits.
To help One Valley clearly communicate its broad impact and role in the community, as well as its vision for the Gallatin Valley.
Capture the vibrancy of the organization, using energetic colors, bold sans serifs and warm and welcoming community-based imagery.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.