Security Title Company

Security Title Company has been rooted in Montana since 1982. They have been the go-to title company for people buying and selling property in Gallatin, Madison and Park counties for decades. When they partnered with us, they were looking to create a clear brand strategy that would unite their team and communicate their value through brand identity. They also were looking to replace their old website with one that would better serve their customers and be a useful resource for their clients.

Scope

Brand Strategy
Brand Identity
Website Design and Development
Illustration
Brand Execution

awards

Result

A solid brand strategy with an identity system Security Title Company can use to help communicate its value to the community. A new website to help make it easy for people to walk through the process and get answers to their questions surrounding title insurance and escrow services.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

General confusion exists around what a title company does. Often, people don’t understand the value of title insurance and people don’t know they can choose their title company when selling a property.

goal

Create a clear brand strategy to unite the Security Title Company team. Also, craft a brand identity that communicates the business’s longevity and dedication to the Southwest Montana community and provide them with tools, including a new website, to work towards their goals.

approach

To clear this hurdle, we had to start by unpacking it, in easy-to-understand detail, what a title company does and how people can understand Security Title’s value as a long-standing, trusted company.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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We are always eager to talk branding with engaged businesses.