Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

18 Land Company

Founded in 2019, 18 Land Co. is a land brokerage that specializes in farms, ranches and recreational properties in Southwest Montana. But, that’s not all they do. They are also seasoned Montana ranchers with loads of experience running successful ranch operations.

The team at 18 Land Co. came to Hardy seeking a partner to help them build their new business. They needed help communicating the fact that they were not just realtors. The folks at 18 Land Co. have real ranch and agriculture experience that can help their clients navigate important land purchase decisions.

Hardy created a brand that reflects their straight-shooter values, not overcomplicating things and keeping it classic. Our designers drew inspiration from Old West visuals, executing the assets in a way that felt fresh and contemporary.


Brand Identity
Brand Strategy
Brand Positioning
Business Set
Creative and Art Direction
Advertising Campaigns
Promotional Materials


Dillon, Montana



A brokerage that puts the “real” back in real estate. A genuine brand able to resonate with local Dillon residents and a national audience alike.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner

Communicate good old fashioned Montana values in a way that still felt relevant and on pace with a dynamic industry.


Differentiate 18 Land Co. from a sea of other professional land brokerages, highlighting their expertise and experience as ranchers.


Leverage 18 Land Co.’s authenticity and character by utilizing contemporary, approachable visual elements, strategic marketing and ad campaigns focused on brand recognition

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.


The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“About one year ago we were at the early stages of a new business startup and knew we needed a dynamic marketing plan to help us make up ground with very established competitors. After a fairly lengthy research and interview process we chose Hardy as our marketing company. Hardy has handled all of our brand design right from the beginning and also designed and maintained our website. We have been completely satisfied with Hardy's professionalism, expertise and attention to detail. They have stayed in close contact throughout this process and are always available when we have questions or needs. I would definitely recommend Hardy for all of your marketing needs.”
Nate Finch
Owner, 18 Land Company
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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