Brand execution is how your business or organization gets recognized, ideally by those who are in your target audience. Often, people think of this as marketing. While brand execution can include marketing, that is just one piece to creating a successful and authentic brand through awareness. It also includes employee training, advertising, website design and development, interior design, packaging, and EVERY other touchpoint that represents your business or organization. When done intentionally and strategically by a focused marketing and design agency, it will work towards your overall goals to consistently build your brand's reputation and make your business more money.
WE CREATE AND EXECUTE THE MOST CRITICAL TOUCHPOINTS THAT HAVE the POTENTIAL TO AFFECT YOUR REPUTATION AND BUILD YOUR BRAND AWARENESS.
When we first partnered with Genuine Ice Cream, the business had a new owner and new energy. It needed a brand to match. After finishing brand strategy and brand identity, we helped design touchpoints, like their packaging suite, environmental branding for their retail location, and merchandise.
After developing your brand through our tried-and-true process, it’s time to bring it to life. Our first step in our brand execution is learning about your goals, budgets, and timelines. After we know all this information, we will work with your team to develop a custom plan that works specifically for you. When navigating this process, we collaborate with your team to execute your marketing plan based on how much or how little you need us. So, if you need a new website, interior design, packaging, or help with traditional marketing, we are here to work alongside you.
Instead, invest in your most powerful touchpoints by understanding your ideal customers, knowing how to reach them, and making an effort to really knock their socks off.
Executing your strategy to create brand awareness is not a set-it-and-forget-it plan. Measure what you’ve put into play to determine if it’s paying off for your business. Here’s how to test what you’re doing to see if it’s working:
"I found Hardy Brands when I came across a stellar marketing piece when I was visiting Montana. I quickly realized their client-focused approach to marketing was the difference I was looking for. My team and I worked intensely with Hardy to create a branding package to set my company apart from our competitors and all the "noise" in the marketplace. And to define what our voice and culture are as it relates to our brand and those we help. Going forward, Hardy is my go-to for any question as it relates to marketing or branding and design. Their process is thorough. Their people are top-notch. Their communication is seamless. Only the highest quality work - and I am picky! The best in the business. Highly recommended!"
Brand strategy lays the foundation of your brand and the plan to help you build your reputation and achieve your goals.
Brand identity is a visual representation of what your brand stands for. It’s also an easy way for people to recognize you.