TowHaul

For over 40 years, TowHaul has been dedicated to designing and manufacturing the most reliable, efficient and adaptable off-road equipment in the mining industry. TowHaul initially came to Hardy for a brochure design. After the success of the brochure, it opened company leaders’ eyes to the potential of branding and how it could better help the company reach its goals. Utilizing the brand work we completed when designing the brochure, we expanded it into a system that would work across all aspects of the company, including a new user-focused website.

Scope

Brand Strategy
Brand Identity
Branded Brochure
Business Set
Website
Illustration
Photography
Copywriting

awards

Result

After more than 40 years of piece-mealing marketing assets together, TowHaul now has a website and the brand assets and direction to communicate the value of their products.

Challenge

An outdated website and brand identity were not clearly communicating TowHaul’s focus on innovation and the value of its products.

goal

To position TowHaul in its market as an industry leader that designs and manufactures the most reliable, efficient and adaptable off-road equipment in the mining industry.

approach

Harness the grittiness, heritage and hardworking elements of the TowHaul brand and communicate them through textures and imagery. Design a website that is as innovative and user-focused as TowHaul’s equipment.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

“Thank you to you and your team for tackling our project and doing the great work you do! We are happy customers.”
Kim Wild
|
Towhaul

Related Work

Shine Dental
Strategy
Identity
Web

Shine Dental

Goods & Services
read more
Foxtrot
Identity

Foxtrot

Food & Drink
read more
Farmacy
Identity
Strategy

Farmacy

Food & Drink
read more
want to chat? give shane a ring

We are always eager to talk branding with engaged businesses.