TowHaul

For over 40 years, TowHaul has been dedicated to designing and manufacturing the most reliable, efficient and adaptable off-road equipment in the mining industry. TowHaul initially came to Hardy for a brochure design. After the success of the brochure, it opened company leaders’ eyes to the potential of branding and how it could better help the company reach its goals. Utilizing the brand work we completed when designing the brochure, we expanded it into a system that would work across all aspects of the company, including a new user-focused website.

Scope

Brand Strategy
Brand Identity
Branded Brochure
Business Set
Website
Illustration
Photography
Copywriting

awards

Result

After more than 40 years of piece-mealing marketing assets together, TowHaul now has a website and the brand assets and direction to communicate the value of their products.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

An outdated website and brand identity were not clearly communicating TowHaul’s focus on innovation and the value of its products.

goal

To position TowHaul in its market as an industry leader that designs and manufactures the most reliable, efficient and adaptable off-road equipment in the mining industry.

approach

Harness the grittiness, heritage and hardworking elements of the TowHaul brand and communicate them through textures and imagery. Design a website that is as innovative and user-focused as TowHaul’s equipment.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“Thank you to you and your team for tackling our project and doing the great work you do! We are happy customers.”
Kim Wild
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Towhaul
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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We are always eager to talk branding with engaged businesses.