Nordic Brew Works

Creators wanted a Nordic vibe for the restaurant and bar. They also knew they wanted to serve specialty pizza and quality beer with a focus on beer education. Finally, they wanted the atmosphere to evoke the sense of travel and escape. Picture coming in for a crisp beer and savory pizza after a day of skiing, warming up with friends in a fresh, comfortable atmosphere.

We took this concept and collaborated with Nordic’s visionaries to craft a strong, defined and compelling brand.

By taking the Nordic team through our in-depth brand strategy process, we explored and defined the business’s voice, tone, values and goals. During this process, we helped them outline their brand culture, brand pillars and value proposition. We also performed industry research and defined their audience to help steer the project. Once we completed these exploratory exercises, we were able to have a clear guide for defining Nordic’s brand.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Menus Design
Social Mdia
Photography
Signage Design
Web Design

awards

Result

Nordic is now a leader in the restaurant industry on Bozeman’s bustling west side. It is the premier brewpub and go-to lunch and dinner restaurant for locals and visitors alike.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

We had to challenge the existing narrative surrounding brewpubs, building an idea from the ground up and create a brand that accurately tells Nordic’s story.

goal

To provide a strong and compelling brand that would give the new business a distinct identity and set it apart from other Bozeman bars and restaurants.

approach

In every aspect, we aimed to blend elements of warmth and coolness to create a unique space that evoked a Nordic vibe while remaining true to the authenticity of Bozeman.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“I came to Hardy seeking branding for a unique restaurant concept. The aim was to distinguish ourselves from existing establishments by executing on specific standards and ideas and conveying a feeling of excellence. Hardy rose to the occasion and through its unique and thorough process delivered exactly what I was looking for. Communication was excellent, we never felt out of the loop or (were) unaware of the next step. The entire team made us feel valued and most importantly, heard. I would recommend Hardy without equivocation and have myself already begun the next project with this talented group of individuals.”
Matt Paine
|
Owner, Nordic Brew Works
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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