Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Montana Tile and Stone

Montana Tile & Stone has been a member of the Bozeman business community for more than 20 years. When it changed hands recently, its new owner was ready to update the branding to match the fresh energy, dialed processes and new direction being brought to the long-time business.

We partnered with the Montana Tile & Stone team on brand strategy to align with and help steer the cultural direction for the business. With the strategy solidified, we were able to move into brand identity so that its visual assets (colors, fonts, logos, tagline, etc.) all communicated its brand pillars of proud, eager, energized, diligent and helpful.

Brand execution was next. Hardy partnered with Montana Tile & Stone to create a campaign that reached customers across multiple communications platforms. We then designed and developed a new website that would further equip the Montana Tile & Stone team with tools to deliver on their promise of being helpful partners to their clients.

Montana Tile & Stone is now well prepared to own its place as a helpful leader in the design and fabrication industry in Southwest Montana.

Scope

Brand Strategy
Brand Identity
Brand Execution
Content strategy
Social Media
Marketing
Advertising
Website design and development

Location

Bozeman, Montana

awards

Result

Montana Tile & Stone now has a brand strategy and identity as well as execution tools to chart an exciting new course for the business.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Overcome past perceptions about the business based on previous ownership. Tell a new story about Montana Tile & Stone and the direction it is headed under new ownership.

goal

Reshape the business’s community image after an ownership change and build new relationships with contractors, designers and homeowners.

approach

Based on strategy, Hardy created a fresh new identity system and brand execution plan to reintroduce Montana Tile & Stone to the Bozeman community.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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We are always eager to talk branding with engaged businesses.