Bridger Brewing

Bridger Brewing is a craft brewery deeply rooted in Bozeman, Montana, built around a shared love for adventure, community and beer. Located across from Montana State University’s campus, students, locals and tourists frequent Bridger Brewing for its house-made pizza and beer. With plans to expand to a second location in Three Forks, the Bridger team sought a partner to elevate its brand and make it more competitive in a saturated market.

AMS partnered with Bridger Brewing for brand strategy and identity. We created unique and versatile identity and packaging systems and a state-of-the-art website. Through our custom brand strategy process, AMS was able to focus on what makes Bridger unique then craft visuals and messaging that speaks to their core values.

Bridger Brewing now has the tools to help them achieve their goals of packaging and expansion. It is well on its way to becoming one of Montana’s most recognized and appreciated craft breweries.

Scope

Brand Strategy
Brand Identity
Packaging
Branded Merchandise
Print & Digital Advertising
Website Design
Brand Launch
Signage

awards
SILVER

Bridger Brewing Website — American Advertising Awards Northwest, 2021

PLATINUM

Bridger Brewing Website — Craft Beer Marketing Awards, 2020

Result

This community brewery now has the assets and strategic tools it needs to tackle the next adventure. Post launch, their sales went up 10.12% from the previous year-to-date. They also saw an 18% increase in merchandise sales on their new branded apparel designed by Hardy.

Challenge

Stand out in the crowded and competitive craft brewing space where many competitors are also investing in polished branding and packaging.

goal

Prepare a community brewery for a major expansion, packaging and distribution, eventually becoming a nationally recognized brewery.

approach

By determining during brand strategy that “community” and “adventure” are their core values, we were able to craft a strategy and identity that mirrored these driving forces.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

“I can’t say enough good things about the ownership and staff at Hardy. We went to them with branding and marketing needs, and they were not satisfied with simply giving us what we asked for. Instead, they challenged us, got us out of our comfort zone and ultimately delivered results that exceeded our expectations. I would not hesitate to recommend Hardy to anyone looking to focus and improve their company’s image.”
David Breck
|
Owner, Bridger Brewing

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