Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

North Fork

North Fork Builders is a top-notch general contractor that has constructed significant residential and commercial buildings in Montana and across the country. Their focus on excellent craftsmanship and meticulous project management sets them apart in their field.

They needed a brand and website that represented their level of expertise and communicated that they are builders, not architects, which was a common misconception. Hardy accomplished this and showcased the quality of their work and their process to completion through strategy, design, photo direction and copywriting.

Today, North Fork has an elevated brand and a dynamic website to help the company advance even further in its field.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Website
Art and Creative Direction
Photo Direction
Social Media Strategy
Business Set
Advertising Design

Location

Bozeman, Montana

awards

Result

A refined brand and website that feel polished and reflect North Fork’s level of craftsmanship and the standards they uphold on their job sites.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Clearly differentiating North Fork from businesses in parallel industries, like architecture, by highlighting the process and execution in addition to the aesthetics.

goal

To move the North Fork brand into a contemporary space in order to attract high-end clientele and communicate the value of a professional contractor.

approach

Use a high-end and professional design language that showcases the construction itself, bringing in human elements and emphasizing the whole process, not just the end result.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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