Across Montana, OnSite Energy has the reputation for tackling tough projects and getting solar in more places. Their team is responsible for growing a community that sees solar and battery storage systems as practical, long-term investments and solutions to environmental challenges. As a Certified B-Corp, OnSite Energy has been verified by B Lab that their team is committed to having a positive environmental and social impact. OnSite Energy came to our team to develop a brand that matches their reputation and continue to make solar power approachable.
Most companies that deal with solar power create systems that pipe the collected power back into the grid. What makes OnSite unique is their battery capabilities. The power that your solar panels collect goes back into your house to use. We incorporated this unique capability into their brand by utilizing an electrical symbol for a battery within their logo.
To explore OnSite Energy's full rebrand, read on.
Brand Strategy
Brand Identity
Logo Design
Graphic Design
Website Design Support
Marketing Materials
Montana
As Montana continues to grow and renewable energy becomes more mainstream, OnSite now has the visual and messaging tools to empower Montanans to see that solar energy is a smarter way to power their lives.
%402x.svg){kind=icon}
%402x.svg){kind=icon}
Solar energy is becoming more mainstream across the state. OnSite Energy needed a brand that would differentiate themselves from new competition and to clarify any existing confusion around capabilities.
Develop a brand that enforces the approachability and practicality of solar power alongside their team’s capabilities in solar electric and battery storage design and installation for residential, commercial, and industrial projects.
Rooted in brand strategy with visuals inspired by a Montana sky and their battery storage capabilities, we crafted a brand that feels approachable to folks across the state and hopeful about the future.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
Working with Hardy on our rebrand has been a really good experience for us. It was cool to watch their creative process as they got to know our company more and more, and to see that represented in our new look that we really love. They have also been extremely helpful and responsive in the implementation phase which we really appreciate. Everyone on their team has been a pleasure to work with and helpful every step of the way!
