Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

ANU Drinkware

Plant-based, compostable straws don’t have to suck.

From their home base in Dillon, Montana, this motley team of farmers and scientists transforms PHA (a very sciency acronym for a plant-based material that completely biodegrades within 120 days) into ANU type of drinkware.

After years of working on these products, ANU’s three founders: Tony, Jamie, and Anthony, came to Hardy to help bring this concept to market. The Hardy team worked on everything from the brand, name, packaging, and sales materials. When positioning the brand, we took to heart what Marty Neumeier recommends, “when everyone zigs – zag.”

So instead of focusing on a choking turtle or overusing the color green, the ANU Drinkware brand celebrates the fact that you should be able to enjoy convenience without sacrificing the health of the planet and your family. This resulted in a vibrant, clever brand full of illustrations, bright colors, and personality.

All of ANU Drinkware’s touchpoints, from their packaging to their website, have been crafted for the ease of their primary clients like restaurants or hotels but keep the end user, like busy young parents, in mind. Take a look through how we’ve set the ANU Drinkware brand from their competition below.

Scope

Brand Strategy
Brand Identity
Naming
Tagline
Brand Execution
Marketing Materials Design
Packaging
Website Design and Development

Location

Dillon, Montana

awards

Result

ANU Drinkware’s uniquely positioned brand, engaging website, packaging, and sales materials set their company apart as they start selling their products across the nation while also setting them up for future product line growth.

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three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Differentiate ANU from the competition while not fearmongering or guilting people for wanting to use a single use product.

goal

Position the ANU Drinkware brand apart from their competition while creating a brand that will resonate with both their wholesale clients and end consumers. 

approach

When you mix a clever name, whimsical illustrations, bright colors, and witty copy with fully biodegradable, safe materials, you get a brand that excites you to use single-use drinkware products.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

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examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
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