Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Greener Pastures

Greener Pastures is a craft cannabis dispensary with locations in Bozeman, Big Sky and Missoula. As the cannabis industry grows, Greener Pastures wanted to make sure its brand communicated the care put into its product. While Greener Pastures focuses on research and development to produce all of the best products, what really sets the business apart from the competition is its focus on producing premium edibles.  

We partnered with Greener Pastures for craft cannabis branding and craft cannabis packaging. Our scope included brand strategy, brand identity and brand execution. Our designers created a comprehensive packaging system that included custom packaging for chocolate bars, pre-roll tins, tincture bottles, gummy pouches and flower canisters.


Scope

Brand Strategy
Brand Identity Updates
Brand Execution
Packaging
Merchandise

awards

Result

Craft cannabis branding and craft cannabis packaging that communicates “elevated craft dispensary.”

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Strict government regulations limit how dispensaries can market and present themselves and their products.

goal

Communicate through identity and packaging the care put into the products and position Greener Pastures as a craft cannabis dispensary.

approach

Hand-drawn elements, use of premium paper and foil and a rich color palette communicate the elevated approach Greener Pastures takes with its products.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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