Supply Squad

The long-time Bozeman business formerly known as Simply Office Supplies came to Hardy looking to revitalize its dated brand and elevate the business.

Supply Squad offers a user-friendly system for ordering business supplies at a great value and is known for its exceptional service. The business needed a brand that complemented its vibrant, snappy service and brought personality to the company.

Hardy created a look that put the excitement back into office supplies. Now, it’s hard to drive around Bozeman without spotting one of their electric blue delivery vehicles making its rounds. The Supply Squad brand is not only bold and memorable, but also mirrors the uncomplicated, easy-to-use service. Click. Done.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Messaging
Uniforms
Business Set
Vehicle Wraps
Web Consultation

awards

Result

A bold and energetic identity that is well on its way to becoming one of Bozeman’s most iconic brands.

Challenge

Communicate the personality and life of the business in an industry that’s not known for communicating excitement.

goal

To elevate a longtime Bozeman business by capturing consumer’s attention with a fun, memorable brand.

approach

Succinct messaging paired with vibrant, playful visuals.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

“After interviewing several companies, we selected Hardy to help us rebrand our 40+ year old company… and we’re so glad we did! The team at Hardy guided us through the project professionally with a well-defined process. The results were exactly what we were hoping for… polished, vibrant, energetic and different. It wasn’t an easy task and Hardy really delivered. We have come back to Hardy for other projects since then and look forward to a long and productive relationship!”
Sandi Sniscak
|
President, Supply Squad

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