Supply Squad

The long-time Bozeman business formerly known as Simply Office Supplies came to Hardy looking to revitalize its dated brand and elevate the business.

Supply Squad offers a user-friendly system for ordering business supplies at a great value and is known for its exceptional service. The business needed a brand that complemented its vibrant, snappy service and brought personality to the company.

Hardy created a look that put the excitement back into office supplies. Now, it’s hard to drive around Bozeman without spotting one of their electric blue delivery vehicles making its rounds. The Supply Squad brand is not only bold and memorable, but also mirrors the uncomplicated, easy-to-use service. Click. Done.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Messaging
Uniforms
Business Set
Vehicle Wraps
Web Consultation

awards

Result

A bold and energetic identity that is well on its way to becoming one of Bozeman’s most iconic brands.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Communicate the personality and life of the business in an industry that’s not known for communicating excitement.

goal

To elevate a longtime Bozeman business by capturing consumer’s attention with a fun, memorable brand.

approach

Succinct messaging paired with vibrant, playful visuals.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“After interviewing several companies, we selected Hardy to help us rebrand our 40+ year old company… and we’re so glad we did! The team at Hardy guided us through the project professionally with a well-defined process. The results were exactly what we were hoping for… polished, vibrant, energetic and different. It wasn’t an easy task and Hardy really delivered. We have come back to Hardy for other projects since then and look forward to a long and productive relationship!”
Sandi Sniscak
|
President, Supply Squad
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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We are always eager to talk branding with engaged businesses.