Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest


The creators of Farmacy came to Hardy with a concept for a plant-based, fast casual restaurant on Bozeman’s west end. They wanted to create an accessible, comfortable space where patrons of all ages could enjoy a fast, nutritious meal to go or dine at their cozy, inclusive space. In the active, health-conscious and growing community of Bozeman, the founders knew a great opportunity existed to provide an option for this specific group.

They also knew they would need to challenge the misinformation around plant-based eating and show patrons that plant-based foods can be unique and satisfying enough to fuel a busy day. In addition to providing tasty custom bowls, Farmacy has a full selection of pastries and grab-and-go snacks for morning and beer and wine for evening patrons, providing options for busy families and individuals alike.


Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity


Bozeman, Montana



Bozeman’s first plant-based eatery, complete with a brand that visualizes and communicates the deliciousness of the food and the restaurant’s inclusive vibe.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner

Many people are unfamiliar with or misinformed about plant-based eating. The brand would have to help communicate that the food is satisfying and delicious.


Get patrons excited about eating plant-based and educate them about the possibilities of eating food that is both nutritious and satisfying.


We incorporated fun, approachable brand elements, like vibrant colors, a playful icon and an unexpected tagline. These items all communicate the freshness, energy and variety of the food.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.


The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

See More Work



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