Amatics CPA Group

We first worked with Amatics in 2012 when they were JCCS, a 25 year-old CPA firm with a solid Bozeman client base. A group broke away to form Amatics CPA Group, offering a full suite of accounting services to individuals and businesses. At that time, we started from scratch, taking on their entire brand identity and all assets.

Four years later, Amatics returned to us for an update. Now that the firm had firmly established itself , we revisited their brand strategy and worked toward revamping their website to better meet their needs.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Website Design & Development
Photography
Copywriting

awards

Result

As Amatics continues to grow, they now have all the proper tools to showcase what they do and how.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Ensuring confidence in their clients, and elevating the website and give Amatics more tools for their employees and clients.

goal

Brand a new accounting group, clearly separating their identity from the rest of Bozeman’s accounting firms.

approach

We matched their innovation and expertise with creative design. We also armed them with tools to be consistent.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“We loved the prompt, professional service we received from Hardy. The team is thorough and efficient. They helped us keep our eye on the prize, always guiding the discussion toward the end goal.”
Morgan Scarr
|
CPA & Shareholder, Amatics CPA Group
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

Related Work

The Riverhouse
Identity
Strategy

The Riverhouse

Food & Drink
read more
Bacchus Historic Pub
Food & Drink
read more
Fork and Spoon
Identity
Strategy

Fork and Spoon

Non-Profit
read more
want to chat? give shane a ring

We are always eager to talk branding with engaged businesses.