Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Amatics CPA Group

We first worked with Amatics in 2012 when they were JCCS, a 25 year-old CPA firm with a solid Bozeman client base. A group broke away to form Amatics CPA Group, offering a full suite of accounting services to individuals and businesses. At that time, we started from scratch, taking on their entire brand identity and all assets.

Four years later, Amatics returned to us for an update. Now that the firm had firmly established itself , we revisited their brand strategy and worked toward revamping their website to better meet their needs.


Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Website Design & Development


Bozeman, Montana



As Amatics continues to grow, they now have all the proper tools to showcase what they do and how.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner

Ensuring confidence in their clients, and elevating the website and give Amatics more tools for their employees and clients.


Brand a new accounting group, clearly separating their identity from the rest of Bozeman’s accounting firms.


We matched their innovation and expertise with creative design. We also armed them with tools to be consistent.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.


The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“We loved the prompt, professional service we received from Hardy. The team is thorough and efficient. They helped us keep our eye on the prize, always guiding the discussion toward the end goal.”
Morgan Scarr
CPA & Shareholder, Amatics CPA Group
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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We are always eager to talk branding with engaged businesses.