Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Hungry Moose Market and Deli

The Hungry Moose is more than just a place you can grab a good meal and a bottle of wine in Big Sky. Since 1994, this local landmark has been a community gathering place where the people of Big Sky choose to feed themselves, their families, and their friends.

The magic of The Moose is the diversity of its people and the environment that encourages individuality and self-expression. Their updated brand was crafted to connect with everyone from folks on vacation to a local family and to communicate Hungry Moose’s commitment to nourish and nurture the community. 

After the branding process was complete, we worked with the Hungry Moose team to develop a user-friendly website. At the beginning of the branding process, we did customer surveys which among other things, identified that customers were confused about Hungry Moose’s offerings. The website was laid out in a way that shows the breadth of its offerings in an approachable manner while highlighting partnerships with local vendors and community organizations.


Brand Strategy
Brand Identity


Big Sky, Montana



The Hungry Moose's brand and new website support their reputation as a Big Sky staple. As they continue to serve their community they now have the tools to clarify confusion around offerings and create consistency between their two locations.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner

Hungry Moose is so much more than just a local market and deli. Their updated brand needed to communicate their commitment to nourish and nurture the people in their community. 


Create a brand that evokes the feeling that when you’re in the Hungry Moose you feel like a local and welcomed.


Create a brand strategy and identity that is neighborly to all. The brand’s quirky and welcoming qualities set the expectation for the environment that they encounter when visiting.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.


The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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