Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Encore

Life can be busy and chaotic, and health often gets pushed down on the priority list. Enter Encore, a nutritional supplement company that was founded on the belief that busy people deserve to have access to easy, delicious, nutritional beverages. Encore’s products not only improve health and well-being but are also transparent in ingredient sourcing. The brand feels inclusive and approachable to anyone wanting to make a positive change to their health.

Our branding process allowed us to validate assumptions about consumers' pain points and skepticism towards the supplement industry, as well as understand certain audiences that felt unseen, particularly parents. We took this insight and integrated it into our strategy, which was then weaved into packaging and a website.

Scope

Brand Strategy
Brand Identity
Packaging
Website

Location

Los Angeles, CA

awards

Result

Encore is in its infancy stage in the market, but its packaging and e-commerce website are optimized for nationwide sales and future product expansion.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

Stand out in an overly saturated market and target busy consumers who are intimidated by nutritional supplements.

goal

Position the brand as transparent, accessible, and encouraging to build confidence among busy individuals who don’t realize that daily nutrition is achievable through small, incremental changes.

approach

Create a visual identity that utilizes colors that feel appetizing and approachable, and typography that feels clear and simple. Include a recognizable design language that differentiates product verticals and flavor profiles.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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