When it comes to building a brand, there are four key areas that, when they work together, empower you to own your brand, build strong bonds with your customers and crush business goals. Think of your brand as a building. Strategy is its foundation. Identity is how it is designed. Execution is the construction. Accountability is the upkeep that keeps your building strong and functional.
Brand strategy is a plan for making customers fall in love with your business. It is the foundation of all decisions you will make in the future. It is the game plan for how you are going to build the brand you want or create the structure you’re imagining. Brand strategy includes:
Brand identity is a designed system that communicates your strategy through visuals and works to get you noticed. Like the plans of a building, design choices are made based on the type of structure you are creating. Brand identity can include:
Brand execution is strategically constructing the idea of your brand in your customer’s mind. This can be accomplished through various channels: websites, advertising, social media, interior design, anything that introduces your customer to the brand and invites them to experience it.
To ensure your brand stays strong and functions properly, you need the tools and framework to stay accountable. Just like a building needs to be maintained, your brand needs occasional planned upkeep. That’s brand accountability. It includes:
Like our work, the Hardy team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed.
Our partnerships include all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.