10 Ways To Use Your Brand Strategy 

Strategy
Brand Execution

March 6, 2024

10 Ways To Use Your Brand Strategy 

Strategy
Brand Execution
You’ve invested time and effort in crafting a robust brand strategy that reflects your company. Now what?

Your brand is so much more than your logo, so instead of letting your brand strategy sit in your filing cabinet, it’s time to infuse it into every facet of your business.

Here are ten ways your company can integrate your brand strategy into your business.

Now’s your time to make it count.

Grab these key steps to staying accountable to your brand.
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March 6, 2024

10 Ways To Use Your Brand Strategy 

Strategy
Brand Execution
You’ve invested time and effort in crafting a robust brand strategy that reflects your company. Now what?

Your brand is so much more than your logo, so instead of letting your brand strategy sit in your filing cabinet, it’s time to infuse it into every facet of your business.

Here are ten ways your company can integrate your brand strategy into your business.

Internal 

1. Hiring the Right Candidate

Finding the right fit for your team is more than just assessing skills. When interviewing, focus on how candidates match up to your brand’s voice, tone, and pillars. Typically, a single candidate will not align with every brand pillar, but that’s okay. It is all about finding balance in your whole team. Aligning candidates with your brand during the hiring process ensures a balance that contributes positively to your team's dynamic.

2. Training & Onboarding 

Integrate aspects of your brand strategy, like your positioning, value proposition, and personas, into your training and onboarding process. By doing this, you provide new hires with consistent messaging of your company and understanding of your customers. Accelerating the onboarding process ensures a quicker assimilation into the fabric of your company culture.

3. Culture Alignment 

It's important to understand that your company's culture is more than just surface-level perks like a pool table in the breakroom. Instead, focus on cultivating genuine cohesion among team members. Encourage positive interactions and emphasize that your company's culture goes beyond just the perks. 

Conduct anonymous employee surveys frequently to get a pulse on how your team feels and make decisions based on this information. This approach fosters a work environment where behaviors align harmoniously with your brand. Make sure that team members live up to your brand by adding questions related to your brand pillars, voice, and tone, into routine employee reviews.

4. Business Decisions

It is important to always consider brand strategy, even when making business and financial decisions. It is crucial that every investment not only contributes to the bottom line but also strengthens and perpetuates your brand’s legacy. By adopting this approach, you can ensure that your brand remains consistent throughout every business move.

5.  Company Goals & Legacy

Your goals (both financial and the bigger picture) should align with your brand’s mission, vision, and legacy. This provides a clear direction and instills a sense of purpose within your team. It gives your company a goal that’s bigger than just hitting quotas and benchmarks. Every goal should help you achieve your legacy because at the end of the day, what impact does your company want to make?

External

6. Strategy Informs Marketing 

Let your brand strategy be the guiding force behind your marketing efforts. Craft campaigns that seamlessly align with your brand's personality, visual elements, and verbal language. This cohesive approach ensures that every customer touchpoint reinforces the recognizable identity of your brand.

7.  Guardrails for Media Placement 

When developing advertising campaigns, reference your personas when deciding where to place your media, ensuring your brand is visible in the spaces that matter most. Personas capture about 80% of your ideal customers and should go into what other brands your customers relate to and what types of media they use. We recommend going beyond platforms directly related to your industry and understanding where your audience seeks information, optimizing your media strategy accordingly.

8. Align Brand with Consumer Groups & Sales 

Tailor marketing strategies to connect with your target market, creating a personalized and engaging customer experience. Align your sales tactics with the nuances of your brand strategy, including your personas, to ensure a seamless journey from initial awareness to final purchase.

9.  Collabs, Partnerships, Ambassador, Sponsorships 

Choose collaborations and partnerships that authentically align with your brand values. Select ambassadors and sponsorships strategically, focusing on individuals or entities that resonate with your purpose, mission, and even vibe. This builds trust and credibility through the influence of trusted partners.

10. Future Products and Services 

When it is time to bring in a new product line or service, innovate with an eye on your brand strategy. Ideas for new products and services should align with your brand and generate revenue. Check out this blog to learn more about how to test your ideas with your brand. By filtering ideas with your brand, you can expand your company’s offerings while reinforcing your brand in a rapidly evolving market landscape.

By integrating your brand strategy internally and externally, you unleash its full potential, transforming it into a driving force that can propel your company toward sustained growth. 

Ready to get started? Give us a call.  

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Like our work, the Hardy Brands team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.

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As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.

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