At Hardy, we see a brand audit as your first step toward confident growth. By checking your foundations before building higher, you prevent inconsistent messaging, save resources, and give your team a clear playbook. Here’s how to get started.
Your strategy is the backbone of your brand. Ask yourself:
Do we have clearly defined brand pillars?
These are the core beliefs that guide everything your brand does. If they’re vague or outdated, your messaging will feel inconsistent.
Is our value proposition crystal clear?
Can anyone (and we mean anyone) explain why your brand exists and why it matters?
Do we know our audience?
If you haven’t revisited your customer insights recently, your strategy may be targeting the wrong people or missing opportunities with the right ones.
Strategy is invisible. Identity is what people see. Most brands stumble here. Ask yourself:
Is our logo versatile?
Can it adapt to social media, packaging, website, or even merchandise without losing impact?
Do our colors, fonts, and visuals reflect our brand personality?
Or were they chosen based on what “looked nice” at the time?
Is our identity consistent across every touchpoint?
From your website to your emails, your brand should feel cohesive, not like a patchwork quilt.
Now that you’ve evaluated strategy and identity, look for patterns:
This step is all about clarity. The clearer you are on gaps, the easier it is to plan improvements.
Auditing isn’t about criticism, it’s about preparation. Use your findings to:
A thoughtful audit ensures that every step you take forward is strategic, intentional, and aligned with your long-term vision.
If, after your audit, you find gaps or areas that need refinement, Hardy can help. We work with brands to clarify strategy, strengthen messaging, and refresh visuals so that your brand feels cohesive, purposeful, and ready for growth.
Like our work, the Hardy Brands team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.
As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.
