Silver American Advertising Awards, Northwest
Gold, American Advertising Awards, Northwest

Spika Design & Manufacturing

Based in Lewistown, Montana, Spika Design & Manufacturing develops custom access platforms to help the world’s most innovative companies tackle their toughest challenges. The Spika team helps their partners push boundaries in space, the sky, and here on Earth. When it comes to engineered tailored solutions for safe access in industries like aerospace, aviation, and defense, Spika’s team is there to help.

Our team worked with Spika to develop a brand that balances its innovative nature with its Montana family-owned values of hard work and integrity. Their cultural ethos is represented throughout their brand, especially in their logo with its dynamic upwards step, with each slat representing a Spika platform’s ability to reach new heights, both practically and metaphorically.

In a competitive global market, Spika needed a website that would reach international partners, accommodate future growth, and operate as an impactful sales tool. We worked with their team to develop a website that highlights their capabilities and culture, establishes credibility, and supports sales

Spika Design & Manufacturing now has a strategically positioned brand and optimized website that will help them achieve their goals. Check out their rebrand below.

Scope

Brand Strategy
Brand Identity
Logo Update
Website Design & Development

Location

Lewistown, MT

awards

Result

Spika Design and Manufacturing’s brand and website now sets them apart in their global industry, validate their existing reputation and communicate the integrity of their small-town Montana roots.

Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

As a company based in a small Montana town that works with partners across the globe, Spika needed a brand that communicated its strong ability to create safe, elegant custom access solutions.

goal

Develop a brand and website that strengthens its existing reputation as a trusted partner for the world’s most innovative organizations.

approach

Uniting their strategy with aspirational visual language, to communicate Spika’s belief that nothing is out of reach. Develop a website that speaks to all their capabilities and feels as authentic and innovative as the Spika team.

Brand Launch

Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and fries
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
“After being in business for over 20 years, we were struggling to organize and present our values and vision for the future successfully to both our team members and partners. Hardy Brands spent many hours asking fundamental questions about what makes Spika, Spika and helped us uncover the authentic story that captured our core and represented our vision. The new brand colors and logo that emerged from this rebrand work communicate our values and vision much better than before. After years of trying to represent our brand successfully, Hardy’s work established an authentic brand that we can build on for many years into our future.”
Bekhi Spika
|
Vice President and Director of Sales & Marketing
Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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