Tanglewood is a refined-rustic restaurant that offers an elevated but simple menu in a relaxed and comfortable environment. Their primary focus is on the food: finding the best ingredients and creating dishes that excite and delight their guests.

Blue Collar Restaurant group came to Hardy looking for assistance with their new concept. They wanted to showcase their high-end menu in a way that didn’t feel stuffy or typical.

Catering to the curious culinarian, Hardy created a unique brand for Tanglewood, incorporating classic elements with whimsical twists. It is now a popular Bozeman establishment, offering an unique but approachable space for everyday people who love and care about food as much as they do.


Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Business Set
Menus Design
Character Illustrations and Stories



One of Bozeman’s most unique restaurant brands; a classy establishment that looks and feels both distinct and accessible.


To stand out in a town already saturated with restaurants and show that fine dining doesn’t have to mean white tablecloths.


Create a memorable look for a new west side restaurant, emphasizing the high-end dining experience without sacrificing a unique, approachable look.


Pairing familiar visuals typical to a fine-dining restaurant with whimsical treatments to create a surprising, memorable atmosphere.


The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.


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