Tanglewood

Tanglewood is a refined-rustic restaurant that offers an elevated but simple menu in a relaxed and comfortable environment. Their primary focus is on the food: finding the best ingredients and creating dishes that excite and delight their guests.

Blue Collar Restaurant group came to Hardy looking for assistance with their new concept. They wanted to showcase their high-end menu in a way that didn’t feel stuffy or typical.

Catering to the curious culinarian, Hardy created a unique brand for Tanglewood, incorporating classic elements with whimsical twists. It is now a popular Bozeman establishment, offering an unique but approachable space for everyday people who love and care about food as much as they do.

Scope

Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Business Set
Menus Design
Signage
Character Illustrations and Stories
Uniforms

awards

Result

One of Bozeman’s most unique restaurant brands; a classy establishment that looks and feels both distinct and accessible.

three versions of the Riverhouse logo side-by-side
Riverhouse event photography showing a couple eating BBQ togetherRiverhouse homepage mockup on an ipadRiverhouse Montana drivers license branded artwork with logo seal
three versions of the Security Title Co logo side-by-side
An image showing several of Security Title Co's brand book pages
Security Title Co merchandise and business set design
Image with the headline "we eliminate risk" above an illustration of two people putting items into a giant safeAn image of a mother and child with the Security Title Co logo in the corner
Challenge

To stand out in a town already saturated with restaurants and show that fine dining doesn’t have to mean white tablecloths.

goal

Create a memorable look for a new west side restaurant, emphasizing the high-end dining experience without sacrificing a unique, approachable look.

approach

Pairing familiar visuals typical to a fine-dining restaurant with whimsical treatments to create a surprising, memorable atmosphere.

Packaging

The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.

Reason no. 8

The longest line you’ll see comes from a reel.

reason no. 12

Big ideas are best discussed on the back of a pickup.

Custom icon set done for the Riverhouse brand
Riverhouse BBQ food photography showing a BBQ sandwich and friesRiverhouse RH monogram logo version in a circle
low-contrast Riverhouse logo on blue backgroundRiverhouse BBQ menu designslow-contrast Riverhouse logo on brown background
examples of Security Title Co's website pages
Gif of various custom illustrations done for the Security Title Co brandA grid of the Security Title Co team members at community eventsCustom icon set done for Security Title Co
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Photo of riverhouse meat with tagline "It's a Smokin' Good Time" overlaid
An illustration of two people in front of a For Sale sign next to Security Title Co's tagline Grounded in Montana Rooted in Community

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